2h22 was the average time per day that people spent on social media this year. The Statista data they also show that Filipinos are the most “addicted”, with an average of 3h50, but Nigerians are not far behind, with 3h42 online. India is still on the podium, with a significant difference in relation to both countries: 2h36.
The United States and China only appear in the fourth and fifth places of the table, respectively, with an average of about two hours in navigation on social networks. The United Kingdom, Germany and Japan close the top 8, with the country of the rising sun having the least time dedicated to these platforms, with less than 1 hour a day.
The data shows that emerging markets continue to spend a great deal of time on social media during a normal day. As Statista explains, these numbers can be explained by these markets having younger populations, with the 16- to 24-year-old segment driving global growth.
In contrast, some of the more developed markets showed signs of stabilization, which may be caused by the aging of the population in these countries. In Japan, for example, people spent an average of 46 minutes a day on social media.
How much time do Portuguese people spend on social media on average?
As for the reality in Portugal, a recent study by Marktest revealed that the average daily use of social networks is 96 minutes, that is, almost two hours. Based on these figures, Portugal would be at the top of the countries where the inhabitants spend more time on social networks.
The consultant’s investigation also revealed that younger people spend more than an hour a day on Instagram, Facebook, YouTube, Whatsapp and Messenger, while older people spend 76 minutes on these networks. In terms of hours of use, access to social networks is mainly done by cell phone, between 8 pm and 10 pm, with Saturdays and Sundays being the days when you spend more time on social networks. 59% of respondents by Marktest indicate watching TV while accessing social networks and 46% report listening to music.
It is certain that as early as March, and with more people telecommuting all over the world, the Internet had difficulties in responding to the “demands” of internet users. The shared data show that, in Europe, in the week of March 16, the average speed on fixed networks decreased in France, Germany, Italy, Spain and Switzerland. In Germany alone the average speed decreased by 10 Mbps, from 103 to 93Mbps, but in Austria and the United Kingdom there were no changes. Also in mobile networks, some countries were more affected, such as Austria, France, Spain and Switzerland, although in Holland the average speed has even increased.