The weight and value of the metrics used to evaluate the performance of an online page has been changing and Facebook knows that. The social network created by Mark Zuckerberg announces that the Pages will change and that “likes” will be replaced by the number of followers.

“Unlike ‘likes’, the followers of a Page represent the people who can receive updates from the Pages”, explains Facebook on his blog, also indicating that this change may help to understand and better understand the fan base of a brand or public figure, for example.

This is just one of the news presented by Facebook this week, with a view to a more simple and functional experience of the Pages. There is also a new layout – which promises to be more intuitive – and a dedicated news feed, which should help you discover new conversations, follow trends and interact with other people.

In addition, Facebook guarantees that it has made navigation between personal profiles and pages more fluid, making life easier for those who manage different types of accounts and offering greater control to administrators.

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