With the Brexit transition period ending, as of January 1, 2021, new laws are in force in the UK, bringing changes in multiple areas: from trade to travel.
The changes will also affect services like Amazon Prime Video, as the European regulation on the portability of online content services will expire in the UK from next year. The platform has already started to alert users in the UK, also including on your website a notice regarding changes in entry into the new year.
It is recalled that the regulation that entered into force in the European Union on 1 April 2018, allows citizens of the Member States to enjoy digital content, including films, series, music, video games or ebooks, anywhere in the European space, as if they were at home.
The British government had already made known at the beginning of 2020 the changes regarding the implementation of the regulation in the territory. In practice, companies responsible for the services will not be obliged to make the same content available in their UK versions available to a user who is, for example, traveling in one of the countries of the European Economic Area (EEA) .
Thus, “a British citizen visiting the EEA may see restrictions on content available from 1 January 2021” and vice versa, explains the British government.
Beyond the world of content streaming services, the effects of Brexit are also felt in the relationship that companies like Facebook have with users. In the first half of 2021, the social network led by Mark Zuckerberg will transfer the management of the users it maintains in the United Kingdom to its headquarters in California, in the United States.