Our observations identified the main interactions of older adults with the social network. The motivations are the most diverse, but we find points in common:
· Monitor family members who are distant or distant due to the pandemic of the new coronavirus;
· Social interaction with friends and acquaintances through the screen;
· Snooping around what people they know are doing in their lives;
· They feel included technologically when using the tool;
· Find out about the main events through news links of press vehicles;
· Seek opinions or recommendations from friends for specific needs, such as finding a good plumber;
· Use the network to criticize services or products with problems;
· Expect the unexpected. Facebook’s timeline always seeks a surprise to increase the length of stay;
· The best part is the cycles of one or more years where Facebook remembers an image or publication that was important.
Conversations via WhatsApp or cell phone no longer start with “What have you been up to?” and already objectively enter a publication made with a familiar theme, news link or even complaints about products or services. The distance intervals were filled by a kind of diary. We found situations of such sensitivity among friendships on social networks that, depending on the topic published or what you wrote, the friends perceive the tension or anguish and understand that it is time to make that phone call for a good conversation and laughter. Social networks have become a kind of thermometer of people’s mood. In terms of personal relationships, this can be a precious ally.
The themes that most mobilize are those that connect people to a particular moment in life. The faded photo of the 1975 graduating class, some important event in which several people were together or some popular place, the recovery of good memories is a subject that yields days of comments in a publication.
The pandemic created the 60+ 2.0
The 60+ version 2.0 is already among us. Whether out of necessity or curiosity, they took advantage of the pandemic to experiment. It’s the moment of truth for brands. Testing navigability, approving some applications and disapproving most, the 60+ face solutions that are not intuitive or don’t talk to them.
When the vaccine arrives and the pandemic is over, they will return to the streets and their life almost normal. They will continue to use solutions that actually make their lives easier and that have a suitable UI60 + (user interface 60+). My message to brands and services: put Aging in Market’s eye on your solutions as soon as possible. Less is more.